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Last Update: 04/24/2013

Official Reviews - Section VI

Career And Technical Education

Marketing Education


The long-standing philosophy of the State Textbook Commission has been to provide local school systems with a broad range of flexibility by including all suitable books on the official list. The information provided from the review process is, therefore, intended to assist local adoption committees, not to replace them. These programs were reviewed by Tennessee teachers using Tennessee standards and considering the needs of Tennessee classrooms. We make no claims regarding the suitability of any of these programs for classrooms outside Tennessee.

All publishers were instructed to send to reviewers all the components of their programs bid for sale and all components to be provided on a free per teacher ratio. Because some programs in this category may have still been under development at the time of the state review, special attention should be paid to the list of components reviewed in section VI of each review. It is the responsibility of local adoption committee members to evaluate those components to which the state review committee had no access. Many of the textbook programs bid for CTE courses may be appropriate for other courses as well as the specific course that the program bid.  Please check with your CTE supervisor or contact the state consultant for your area.

Category Course/Subject Book Titles & Ancillary Items Reviews
6504010 Advertising & Public Relations View View
6504020 Entrepreneurship View View
6504030 Exploration of Organizational Leadership and Marketing View View
6504040 Hospitality Management View View
6504050 International Business and Marketing View View
6504060 Market Research & Analysis No bids were received for this area. No reviews were conducted for this area
6504070 Marketing & Management I – Principles View View
6504080 Marketing & Management II – Advanced Strategies View View
6504090 Personal Finance View View
6504100 Personal Finance and Building Wealth View View
6504110 Retail Operations No bids were received for this area. No reviews were conducted for this area
6504120 Sports & Entertainment Marketing View View
6504130 Travel and Tourism View View

Governor Bill Haslam