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This career cluster prepares learners for careers in planning, managing and performing marketing activities to reach organizational objectives.

According to the latest statistics, there are 16 million jobs in sales and related occupations. Advertising, marketing, promotions, public relations and sales managers hold more than 700,000 jobs. Over 300,000 high-paying management positions are likely to be available over the next decade. Employment opportunities for retail salespeople are expected to be good. Individuals with a college degree or computer skills will be sought for managerial positions in sales, logistics, management information systems, marketing and e-marketing.

Programs of Study

1Satisfies ½ credit of Economics required for graduation.

  • Business Communications  (5888) is a supplemental course which can be offered in addition to courses within these programs of study but does not count toward concentrator status. 
  • Work-Based Learning: Career Practicum (6105) may substitute for the Level 4 offering in all programs of study