This career cluster prepares learners for careers in planning, managing and performing marketing activities to reach organizational objectives.
According to the latest statistics, there are 16 million jobs in sales and related occupations. Advertising, marketing, promotions, public relations and sales managers hold more than 700,000 jobs. Over 300,000 high-paying management positions are likely to be available over the next decade. Employment opportunities for retail salespeople are expected to be good. Individuals with a college degree or computer skills will be sought for managerial positions in sales, logistics, management information systems, marketing and e-marketing.
Programs of Study
- Level 1: Introduction to Business & Marketing
- Level 2: Marketing and Management I: Principles1
- Level 3: Marketing and Management II: Advanced Strategies
- Level 4: Advertising and Public Relations –or- Retail Operations1 -or- Event Planning & Management
1Satisfies ½ credit of Economics required for graduation.